EastWest Ageas sent its top-tier financial advisors and consultants, with its leadership executives to attend LifeCon 2026: “Paglaum” – A Shared Hope, A Stronger Future held last July 17-19, 2026 in Iloilo City. LifeCon is the most prestigious annual national convention for life insurance professionals in the Philippines.
The event is a showcase of the best global practices, tools, and strategies to help improve how the local insurance industry can reach out to more Filipinos and elevate financial literacy for all. On top of empowering the people of the industry, LifeCon also has a select beneficiary every year, and it has chosen beneficiary is Friends of Cancer Kids Iloilo Foundation Inc for 2026.
EastWest Ageas Delegates who attended the LifeCon 2026 (L-R): Shervin Pepito (Branch Manager, White ABCDetermined), Archie Aldonza (Unit Manager, White ABCDetermined), Joriza Jael (Executive Financial Consultant, Deep Purple TAG), Ronald Joseph Fernandez (Branch Manager, Emerald PEAK), Maria Cecilia Legacion (Branch Manager, Golden Stars Financial), Milany Ragay (Unit Manager, Emerald PEAK), Madelaine Barbara Fernandez (Financial Manager, Emerald PEAK), President & CEO Sjoerd Smeets, CDMO Gregory Martin, CAO Marlon Vicente, Anthony Dela Cruz (Branch Manager, Red Dragon), Aristi Langcauon (Unit Manager, Red Dragon), John Raven Red (Financial Consultant, Golden Stars Financial), Ebuena Fe Yaneza (Unit Manager, Golden Stars Financial), Jeanne Red (Unit Manager, Golden Stars Financial), Mae Legaspi (Marketing Engagement Team), and Glenn De Castro (Unit Manager, Blue Legacy Empire).
For three days, delegates enjoyed talks from the industry’s top figures where they shared their experience and knowledge on how to be a more effective advocate for insurance.
Notable speakers included John Nichols, the 2026 President of Million Dollar Round Table (MDRT) who shared how daily aspirations can help elevate one’s performance to join the coveted MDRT circle, and Dr. Sanjay Tolani, a 15-year member of the Million-Dollar Round Table who conducted a session on concept presentation mastery.
Other notable speakers were Ryan Yeo, a 7-time consecutive MDRT member who shared his “The Producers Formula”, and Glen Winata, a 10th year MDRT member who shared how to make clients come to him constantly and consistently.
Also, part of the activities was a discussion featuring a three-person panel spanning multi-generation speakers who shared how to build a strong legacy in insurance.
But the general theme of LifeCon 2026 focused on the importance of having critical illness protection which is the industry trend, where the market is now more keen towards solutions that are health-focused.
And of course, the most important message for the event was the importance of maintaining good customer service to keep good relationships with one’s customers.
Participants also enjoyed an intimate fellowship night with EastWest Ageas’ executives and a city tour to savor and enjoy the sights and sounds of the City of Love, Iloilo.
Next year’s LifeCon Iloilo will be held in the Queen City of the South – Cebu!
Stay tuned for more updates and key learnings from the participants!
